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Mobile Gaming leads the way
by: Lilly Dice
The state of online gambling has found another highly viable ally. The opportunities offered by mobile gaming can be highly rewarding for online casinos as the stakes are increased by the popularity of hand-held devices such as PDAs, mobile handsets and palmtops. Soon we could see a growth in various synergies and partnerships between the hugely popular online gambling market and the even trendier mobile gaming industry which could just be the ticket to adding legitimacy to the exceptionally lucrative world that is online gambling. Mobile gaming is one of the fastest growing industries in the United States of America and it is expected to increase from "1.2 billion dollars of annual revenues in 2005 to 7.6 billion dollars by 2010", according to reports published online. This means that the growth of the mobile gaming population is set to jump by a rapid 200 million people who will be using their cellular phones for extra curricular activities like mobile gambling. There is no limit to the opportunities that mobile and wireless devices afford the gambling community and it is great that games like poker, slots and Roulette are already being played using mobile handsets. Wireless applications like WAP, GPRS and OTA are making the lives of million simpler and faster, and some say this adds to the overall mobile gaming experience. However, there are some limitations that cannot be overlooked when considering a leap into the mobile gambling market and these are usually legislative, technological and cultural hurdles. In order for these factors to be properly addressed, they will need to be negotiated carefully and strict security will have to be thought out when dealing with problem gamblers. Considering mobile gambling like its online counterpart has more anonymity than is offered at land-based casinos, there is a threat to its integrity because it is harder to pin down and track underage gambling due to the lack of real interaction with a customer. Even though these problems could provide serious setbacks for the market, this is in no way hindering the speed at which consumers are joining in the fun that is being offered by mobile gambling. Mobile handsets are becoming more and more advanced, and with the hardware comes the same technological advancement in the software, which means an increase in use and the more people are buying into them. It is a never-ending cycle when it comes to technological advancement and one can only hope that the mobile gambling market is not just another passing trend. ABOUT THE AUTHOR Lilly Dice is a journalist who writes for Online Gambling Doctor and Online Poker Doctor. Dubbed Lil' Dice on her websites, she has gained experience in the news and entertainment industry and has a background in broadcast and online journalism.

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