How
to Think Like an eBay PowerSeller.
So what’s a PowerSeller? PowerSellers are the
people on eBay who’ve made it, recognisable by the little ‘PowerSeller’ badge
next to their name. You’ve probably seen these people around – and to succeed on
eBay, you want to think the way they do.
How to People Get the Right to Call
Themselves PowerSellers?
eBay gets to decide who can be a PowerSeller and
who can’t, and they have strict requirements. To get in at the minimum
PowerSeller level, you must have a feedback rating of at least 100 (minimum 98%
positive) and sell at least $1,000 worth of items every month for three months
in a row. There are different levels of PowerSeller membership as you sell items
of greater value: $1,000 total is bronze, $3,000 is silver, $10,000 is gold,
$25,000 is platinum and $125,000 is titanium.
If PowerSellers ever fail to meet the required
amount of sales, or their feedback falls below 98% positive, then they lose
their PowerSeller status. In short, the only people who get to be PowerSellers
on eBay are the people who have been successful for a good while, and are on
track to stay that way.
The Shop and the Marketplace.
This is the most important part of understanding
how PowerSellers think. They don’t see what they’re doing as being some random
bazaar, or a hobby – instead, they see themselves as a business.
Put it like this. If you run a stall in a
marketplace, the chances are that you have a general area of business, but you
mostly just sell whatever you can get your hands on that week. If your dodgy
buddy got his hands of a job lot of something at a discount, then that’s what
you’ll be selling. This might be fun – and when you have a good week, you’ll
have a really good week – but it’s no way to run a real business in the
long-term.
PowerSellers think far more like shops. They
sell the same things again and again, every week – regular stock for regular
customers. They do ‘boring’ business things like keep inventories and budgets.
They know what they’re going to be selling, how much they buy it for and how
much they expect to sell for. Just like a real shop, there can be hard times
sometimes, but their income is stable and their business can grow slowly.
The best advice I can give you on thinking like
a PowerSeller is this: don’t take long-term risks for short-term gain. Look
after your reputation, manage your selling properly, provide good customer
service and the rewards will come to you in due course. And you’ll get a little
badge next to your name that makes people trust you more!
One possibility that you might have realised so
far is what eBay can do for any other businesses you might have. Remember,
millions of people visit eBay every day – why keep everything separate when
you’re starting to tap into that kind of power? The next email will show you a
few ways you can use eBay to grow your other businesses.
For further reading check out Jim Wilson's Ebay
Secrets - Click Here |